In today’s crazy, convoluted content driven world the million dollar question is: “ What exactly is our content doing?” Is it building the brand, generating sales and delivering an ROI?
We have some answers. After years of applying our creativity, branding expertise and strategic excellence to help Fortune 500 companies reach (and often exceed) their marketing goals, we are now helping them get a grip on their branded content.
What we do is look at your branded content in a whole new way. We digest it, analyze it, test it and then develop fresh, simple, smart, creative cross-channel solutions that turn your brand message into relevant, meaningful, result driven content.
Mike has participated in and led many of the world's most successful traditional and digital brand connection efforts. Previously, Mike was Chief Creative Officer of JWT; Founding Partner, Chief Creative Officer and Managing Director of Atmosphere/BBDO Digital Branding and, Executive Creative Director, EVP and member of the New York Board of Directors of BBDO. He has created and overseen integrated campaigns for Apple, Dominos Pizza, DTC/De Beers, Duracell, FedEx, FilmDistrict, Frito-Lay, Guggenheim Partners, HBO, Merrill Lynch, NYSE, Novell, Pepsi, Visa, Smirnoff, Sony Pictures, Texaco, Unilever and US Navy. He has been the recipient of every major industry creative award, including the Emmy, Clios, Addys, Andy's, Gold Lions, One Show and Art Directors Gold honors.
Fran has designed and implemented multi-faceted traditional and digital media campaigns for some of the world’s leading blue chip brands. Her expertise spans consumer and B-to-B targets, reflecting integrated planning and analytics, along with the evaluation of all forms of communications. As Founding Partner, Chief Strategy Officer, Managing Director of Atmosphere/BBDO, Fran’s leadership on Visa pioneered digital advertising. Her experience also includes positions with top top global communications companies, including FilmDistrict, Interpublic Group & Omnicom’s BBDO, and OMD. She has been responsible for global account management & strategy/media planning for numerous entertainment, financial, technology travel, luxury and retail brands. Fran served on the AAAA Digital Marketing Committee with awards that include Mediaweek's Media Plan of the Year, and AdTech’s Gold Award.
Have It Your Way, We Bring Good Things To Life, We Love To Fly and It Shows, Life Takes Visa. Win With Wilke (well, maybe not that one). To say that Dennis Berger has a way with words would be an understatement. During his long and often illustrious career, Dennis created as much, or maybe even more award-winning, famous advertising than yes, Don Draper. His creative writing, strategic thinking and genius still resonates in the hearts and minds and brains of millions (you don’t forget “Hold the pickles, hold the lettuce special orders don’t upset us” so fast)
Today at New Think, Dennis’ job is to push, prod, poke and provoke Janet, Mike and anyone else who’ll listen to greater creativity and fresher thinking.
Janet’s vast experience in advertising, marketing and branding sets her apart from her peers. As an EVP and Executive Creative Director at one of the world's most lauded advertising/marketing agencies, BBDO Janet earned virtually every major industry creative award including two Emmys. Her creative influence can be felt throughout our culture for brands like Pizza Hut, Visa, P&G, and Frito Lay. After Madison Avenue, Janet joined the world's leading innovation consultancy where she led clients such as Coca Cola, Molson Coors and J&J in the development of numerous brand, product and service innovations. At New Think her goal is to infuse everything she does with the kind of visionary creative thinking that made so many of her previous clients famous.
ABOUT NEW THINK
New Think Creative's senior partners use their unique combination of clever, standout creativity and keen business acumen to develop game-changing initiatives that get noticed, motivate consumers and drive sales. Small and nimble, New Think Creative works best when it forms a meaningful partnership with a client and together produces solutions that define and build the brand and business.
WE MUST WALK CONSCIOUSLY ONLY PART WAY TOWARD OUR GOAL, AND THEN LEAP IN THE DARK TO OUR SUCCESS.
HENRY DAVID THOREAU
Are you content with the content your company is producing? Is it building the brand? Increasing sales? Is it delivering a positive ROI?
If the answer is no, maybe it’s time you take an in depth look at your company’s content and start making it earn its keep. Maybe it’s time you understand what your content is or isn’t doing, should be doing and, most importantly, can be doing.
We’ve built many of the world’s most famous and iconic brands from the ground up and today is applying our creativity, branding expertise and strategic excellence to help Fortune 500 companies get a grip on their branded content.
We start with our Quantum Content Assessment (QCA). It’s a proven. proprietary practice that goes right to the source, your target audience, to find out what they really think about your company’s content. It’s a no-holds-barred analysis of what you, your competitors and the world at large are accomplishing content-wise. QCA unearths the good, the bad and the ugly and the effect all of it is having (or not having) in the marketplace. It looks at your content from top to bottom from corporate branding videos to tutorials, events, white papers, emails, tweets, Facebook and every kind of digital blather. Talk about revealing! QCA really gives you the skinny.
But, that’s just for starters. Finding out what’s wrong or right is one thing. Fixing it is another. And that’s just what we do. We don’t just walk away and say “good luck”. We deliver an executable brand content strategy complete with breakthrough creative concepts, branding strategies and a content road map designed to get you and your content headed in the right direction, straight to your bottom line. Before you know it, you’ll be putting out worthwhile, relevant, attention getting, talked-about content that goes from DOA to ROI. Now, wouldn’t that be nice?
Contact us today to set up a meeting to discuss how New Think Creative can help you figure out this crazy, complex and convoluted content thing.
In-depth brand analysis and brand content. Internal interviews with key department heads, decision makers and content managers. Extensive content audit to quantify impact and effectiveness of current messaging.
Overview and analysis of best practices over multi-industry landscape. Conduct in-depth one-on-one interviews with target audience and influencers. Benchmark current content against industry best practices.
Define brand essence and determine brand stories and new creative directions for content creation. Identify breakthrough relevant and dynamic multi-platform content areas for continuous evolution and effectiveness.
Develop brand content road-map for goals, measurement and ROI. Recommend detailed processes, corporate structures and partners needed to execute and sustain successful brand content programs.
CREATIVITY MAKES A LEAP, THEN LOOKS TO SEE WHERE IT IS.
LEAP, AND THE NET WILL APPEAR.
Media planning today is more complex than ever before, so we don’t just develop media plans, we create Smart Plans™. Smart Plans that outsmart every detail of your marketing campaign and are designed to get results by creating innovative engagements that are custom tailored to your business goals. Smart Plans that pave the path to success with bold programs that breakthrough the clutter and the noise.
By layering customer and brand knowledge with trends, best practices and opportunities, our Smart Plans are innovative programs that have never been done before. They make you an integral part of online, offline and social network communities that are most relevant to your brand. Smart Plans move your competitors out of the way as they out market their strategies, minimize their strengths and exploit their weaknesses.
What’s more, Smart Plans contain a deep media knowledge that produce lower costs per leads, resulting in breakthrough outcomes. By expertly tapping customer interests, passions and motivations every marketing dollar you have works harder.
National Fish &
IT DOESN'T WORK TO LEAP A TWENTY-FOOT CHASM
IN TWO TEN FOOT JUMPS.
81 Pondfield Road, Suite 12 Bronxville, NY 10708
© 2013 New Think Creative LLC All Rights Reserved