In today’s crazy, convoluted content driven world the million dollar question is: “ What exactly is our content doing?” Is it building the brand, generating sales and delivering an ROI?

 

We have some answers. After years of applying our creativity, branding expertise and strategic excellence to help Fortune 500 companies reach (and often exceed) their marketing goals, we are now helping them get a grip on their branded content.

 

What we do is look at your branded content in a whole new way. We digest it, analyze it, test it and then develop fresh, simple, smart, creative cross-channel solutions that turn your brand message into relevant, meaningful, result driven content.

ABOUT NEW THINK

New Think Creative's senior partners use their unique combination of clever, standout creativity and keen business acumen to develop game-changing initiatives that get noticed, motivate consumers and drive sales. Small and nimble, New Think Creative works best when it forms a meaningful partnership with a client and together produces solutions that define and build the brand and business.

WE MUST WALK CONSCIOUSLY ONLY PART WAY TOWARD OUR GOAL, AND THEN LEAP IN THE DARK TO OUR SUCCESS.

 

HENRY DAVID THOREAU

CONTENT ASSESSMENT

Are you content with the content your company is producing? Is it building the brand? Increasing sales? Is it delivering a positive ROI?

 

If the answer is no, maybe it’s time you take an in depth look at your company’s content and start making it earn its keep. Maybe it’s time you understand what your content is or isn’t doing, should be doing and, most importantly, can be doing.

 

We’ve built many of the world’s most famous and iconic brands from the ground up and today is applying our creativity, branding expertise and strategic excellence to help Fortune 500 companies get a grip on their branded content.

 

We start with our Quantum Content Assessment (QCA). It’s a proven. proprietary practice that goes right to the source, your target audience, to find out what they really think about your company’s content. It’s a no-holds-barred analysis of what you, your competitors and the world at large are accomplishing content-wise. QCA unearths the good, the bad and the ugly and the effect all of it is having (or not having) in the marketplace. It looks at your content from top to bottom from corporate branding videos to tutorials, events, white papers, emails, tweets, Facebook and every kind of digital blather. Talk about revealing! QCA really gives you the skinny.

 

But, that’s just for starters. Finding out what’s wrong or right is one thing. Fixing it is another. And that’s just what we do. We don’t just walk away and say “good luck”. We deliver an executable brand content strategy complete with breakthrough creative concepts, branding strategies and a content road map designed to get you and your content headed in the right direction, straight to your bottom line. Before you know it, you’ll be putting out worthwhile, relevant, attention getting, talked-about content that goes from DOA to ROI. Now, wouldn’t that be nice?

 

Contact us today to set up a meeting to discuss how New Think Creative can help you figure out this crazy, complex and convoluted content thing.

In-depth brand analysis and brand content. Internal interviews with key department heads, decision makers and content managers. Extensive content audit to quantify impact and effectiveness of current messaging.

Overview and analysis of best practices over multi-industry landscape. Conduct in-depth one-on-one interviews with target audience and influencers. Benchmark current content against industry best practices.

Define brand essence and determine brand stories and new creative directions for content creation. Identify breakthrough relevant and dynamic multi-platform content areas for continuous evolution and effectiveness.

Develop brand content road-map for goals, measurement and ROI. Recommend detailed processes, corporate structures and partners needed to execute and sustain  successful brand content programs.

CREATIVITY MAKES A LEAP, THEN LOOKS TO SEE WHERE IT IS.

 

MASON COOLEY

CASE STUDIES

LEAP, AND THE NET WILL APPEAR.

 

JOHN BURROUGHS

MEDIA MANAGEMENT

Media planning today is more complex than ever before, so we don’t just develop media plans, we create Smart Plans™. Smart Plans that outsmart every detail of your marketing campaign and are designed  to get results by creating innovative engagements that are custom  tailored to your business goals. Smart Plans that pave the path to success with bold programs that breakthrough the clutter and the  noise.

 

By layering customer and brand knowledge with trends, best practices  and opportunities, our Smart Plans are innovative programs that have  never been done before. They make you an integral part of online, offline and social network communities that are most relevant to your brand. Smart Plans move your competitors out of the way as they out market their strategies, minimize their strengths and exploit their weaknesses.

 

What’s more, Smart Plans contain a deep media knowledge that produce lower costs per leads, resulting in breakthrough outcomes. By expertly tapping customer interests, passions and motivations every marketing dollar you have works harder.

EXPERIENCE

ENTERTAINMENT

Film District

HBO

Sony

 

BEVERAGES

All Sport

Lipton

Pepsi

Smirnoff Ice

 

 

LUXURY

De Beers

Rolex

 

 

FOOD

Burger King

Dominos

Doritos

Pizza Hut

 

 

B2B

FedEx

Guggenheim

MicroBilt

Novell

NYSE

CAUSE RELATED

Earth Day

Last Voices

National Fish &

Wildlife Foundation

PACKAGED GOODS

Duracell

Kleenex

Lever 2000

Trident

FINANCIAL

Merrill Lynch

NYSE

PowerWallet

Visa

TECHNOLOGY

Apple

Novell

Magnetique

 

IT DOESN'T WORK TO LEAP A TWENTY-FOOT CHASM

IN TWO TEN FOOT JUMPS.

 

ANONYMOUS PROVERB

PUBLICATIONS

CONTACT US

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81 Pondfield Road, Suite 12 Bronxville, NY 10708

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